Position Summary:
The Digital Engagement Specialist at Nothing Bundt Cakes is responsible for managing and growing our social media presence across platforms such as Facebook and TikTok. This role focuses on creating engaging content, fostering community interaction, and amplifying the brand's voice in alignment with our core values. Additionally, the position includes entry-level digital marketing tasks to support overall brand visibility and customer engagement.
Core Responsibilities:
- Social Media Management
o Oversee daily operations of all social media accounts, including Facebook and TikTok.
o Create, schedule, and publish engaging and on-brand content, including posts, videos, and stories.
o Respond to comments, messages, and inquiries in a timely and friendly manner.
o Monitor trends and analytics to optimize engagement and growth strategies.
o Collaborate with bakery staff to capture authentic and high-quality content showcasing products, team culture, and guest experiences.
- Content Creation & Branding
o Develop creative digital campaigns to promote new products, seasonal specials, and in-store promotions.
o Ensure all social media visuals, captions, and messaging align with the bakery’s brand voice and values.
o Edit and enhance images/videos to maintain a professional and appealing online presence.
o Partner with team members to highlight guest stories and special moments at the bakery.
- Entry-Level Digital Marketing Support
o Assist in executing email marketing campaigns and promotional outreach.
o Support online advertising efforts, such as boosting posts and running targeted ads.
o Track performance metrics and provide reports on key insights and campaign effectiveness.
o Assist with special marketing projects as needed
o Create uniform documents across all bakeries utilizing NBC branded materials
- Guest Engagement & Community Building
o Foster a positive online community by interacting with guests and responding to feedback.
o Encourage user-generated content and engagement through contests, giveaways, and hashtag campaigns.
o Collaborate with team members to promote in-store events and special promotions via digital channels.
Essential Skills & Abilities:
• Strong understanding of social media trends, best practices, and analytics tools.
• Creative thinker with an eye for aesthetics and storytelling.
• Ability to multitask and manage content calendars efficiently.
• Strong communication and interpersonal skills.
• Basic knowledge of digital marketing tools (email marketing, paid social ads, etc.).
• Experience with photo and video editing tools (Canva, CapCut, Adobe, or similar).
Qualifications:
- Interest in social media management, content creation, or digital marketing.
- Passion for social media, branding, and guest engagement.
- Experience in the food, hospitality, or retail industry is a plus.
Work Availability:
Must be available to work flexible hours, including weekends and occasional evenings and may require attending bakery events to capture content and engage with guests.
Core Values and Competencies:
· Servant’s Heart
o Goes above and beyond to support the team or guest, and is reliable, trustworthy and responsive.
o Keeps the good of the team or guest ahead of personal interests or gain.
o Displays humility and empathy in interactions with others.
· Spirit of a Champion
o Demonstrates pride in responsibilities, an intense drive and a passion to succeed.
o Takes initiative and 100% ownership of responsibilities, with zero excuses for issues within direct control.
o Operates with a strong sense of urgency and adheres to NbC brand standards.
· Genuine Connections
o Projects warmth, enthusiasm and optimism that attracts others.
o Builds positive, productive relationships with all team members.
o Listens actively and communicates openly, clearly and respectfully.
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Open Communication
- Effectively provides and seeks feedback to improve personal, team, and bakery performance.
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- Communicates effectively with staff across departments and relays information in a timely manner.
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Attention to Detail
- Completes tasks thoroughly and efficiently without compromising quality or presentation.
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- Leads team effectively to increase productivity and reducing the likelihood of error.
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- Bring The Joy
o Giving your all to ensure joy and happiness for guests and team members.
· Do The Right Thing
o Consistently be fair, honest, responsible, and take accountability.
o Use best judgment and follow provided instructions and procedures.
Flexible work from home options available.
